With a team of four other dedicated colleagues, we began to examine the current state of the industry in relation to the zeitgeist. With a generous amount of research concerning cultural critiques, the latest runways shows, streetwear, and social media, we found bold and dynamic patterns centered around self-expression. We were drawn to the idea of bad taste- a rebirth of the tacky and maximalist approach to fashion that seems to take on new heights as dopamine dressing and non-conforming styles within Gen-Z continues to evolve.